Imagine a world where every passion becomes an adventure.
Where you can explore real and imaginary lands, learn by doing, collect experiences, and grow as a person and a professional.
Where every step of your journey is a mission.
Welcome to Nexth.Quest, a gamified story generator inspired by Pokémon-style gameplay — but designed to educate, entertain, and transform any theme into an immersive experience. All within an ecosystem fully integrated with Phygital iTV+, ready to redefine the future of edutainment.
Multi-Thematic Story Generator
Nexth.Quest isn’t just a game — it’s a narrative engine capable of transforming any theme or industry into a living, breathing adventure. It creates immersive learning journeys that merge storytelling, gameplay, and real-world interaction, generating unique storylines based on the passions, goals, and interests of each user.
Imagine a platform where each theme becomes its own universe, with distinct locations to explore, guides to meet, and missions to complete. These thematic “worlds” can be developed modularly and expanded infinitely, making Nexth.Quest a future-proof, scalable solution for both entertainment and education.
Custom Worlds for Brands and Institutions
Brands, cultural institutions, educational centers, and tourism boards can create branded thematic worlds within Nexth.Quest. These can include personalized missions, product placements, storytelling campaigns, educational content, and real-world activities — all tracked and enhanced through the Phygital iTV+ Ecosystem.
Each world is powered by:
- A custom narrative arc
- A system of quests and rewards
- A progression path that leads to real-world actions
- Phygital check-ins and experiences
- Integration with AI, gamification tools, and user-generated content
Food & Beverage – Taste Quest
Explore the rich tapestry of local and global flavors. Embark on culinary adventures, meet chefs and producers, complete cooking challenges, taste rare ingredients, and share your discoveries with the community. A journey through taste, culture, and territory.
Travel & Culture – XTravel Quest
Discover new cities, uncover hidden traditions, and connect with local legends. Missions include real-life check-ins, treasure hunts, cultural trivia, and storytelling experiences that turn every trip into a personal exploration.
Fashion & Design – Style Quest
Dive into the world of fashion and creativity. Meet style icons, visit boutiques (both physical and virtual), create and share outfits, participate in seasonal design challenges, and earn your place on the style leaderboard.
Startup & Innovation – Equity Quest
Learn the ins and outs of entrepreneurship. Build a virtual startup, tackle real-world challenges, pitch to virtual investors, gain insights from mentors, and simulate a founder’s journey in an engaging, gamified setting.
Education & Career – Skill Quest
Gain soft and hard skills through playful challenges. From communication and leadership to coding and marketing, users grow their knowledge while advancing in the game — earning certifications, badges, and even mentorship opportunities.
Entertainment & Media – XShow Quest
Step into the world of creativity and production. Direct episodes, uncover behind-the-scenes secrets, participate in fan-driven narratives, and co-create content with influencers and creators from around the world.
Pokémon-Inspired Edutainment Ecosystem
Nexth.Quest draws inspiration from one of the most beloved and enduring gaming franchises of all time — Pokémon — reimagining its iconic mechanics to serve a bold new purpose: learning through adventure. While Pokémon captured hearts with exploration, character evolution, and collectible challenges, Nexth.Quest channels that same energy to educate, inspire, and connect through a playful yet profound framework.
This isn’t just about nostalgia — it’s about using a universally recognized language of play to create immersive, purpose-driven journeys that span the digital and physical worlds.
Contact us
The Outcome: Play with Purpose
What Pokémon did for childhood imagination, Nexth.Quest aims to do for lifelong learning and real-world impact. It fuses the joy of play with the value of growth, creating an edutainment structure that feels familiar, but delivers something radically new.
Each element — from quests to rewards, from avatars to achievements — is carefully crafted to:
- Increase retention and engagement
- Make learning visible, fun, and social
- Blend physical and digital spaces meaningfully
- Empower users to become active participants in their own personal development
In Nexth.Quest, every mission is a step forward in your story — and every story matters.
World Map Navigation
Thematic & Geographical Regions
The Nexth.Quest universe is divided into distinct thematic and real-world regions, each with its own culture, storyline, and set of missions. For example, the “Wine Valley” might explore Italian vineyards, while “Startup City” focuses on innovation and entrepreneurship.
Unlockable Areas
As users progress, they unlock new regions tied to their interests, skills, or achievements. This mirrors the progression of traditional adventure games but adds real-world relevance and goal orientation.
Dynamic XMaps Integration
Using Nexth XMaps, players see their journey visualized in interactive video, including check-ins, unlocked content, and future goals — a living map of personal and educational growth.
Missions, Challenges & Objectives
Virtual Missions
Including video lessons, interactive quizzes, creative prompts, mini-games, and AR experiences. Each task is tailored to reinforce specific learning objectives or storytelling beats.
Real-World Missions
Visit a winery, attend a startup event, volunteer for an environmental initiative, or meet a fashion designer in-store — every theme offers “phygital” activities that bridge screen and reality.
Levels, Badges & XP
Players earn experience points (XP) and skill badges for every completed quest. These rewards feed into a larger ecosystem of character development and visible progression.
Rewards System & Real-World Integration
Marketplace Integration
Points and badges can be redeemed for physical or digital rewards — from free tastings and tickets to merchandise, training courses, or exclusive real experiences in Nexth XHubs or Concept Stores.
Live Events & Certification
Major milestones unlock live participation in festivals, conferences, tastings, or skill certifications, turning learning into celebration.
Collectibles & NFTs
Complete quests to earn collectible items, digital art, or NFTs tied to achievements and brand partnerships.
Integration into the Phygital iTV+ Ecosystem
Nexth.Quest is not just a game – it’s a narrative ecosystem that blends the real and digital worlds, powered by the ever-evolving Phygital iTV+ by Nexth. It lives simultaneously on screens and in the real world, leveraging interactive environments, artificial intelligence, immersive storytelling, and advanced technologies to turn every mission into a multisensory and meaningful experience.
INXA AI Agent: Your Personal Travel Companion
Every Nexth.Quest traveler is supported by INXA, an intelligent AI agent that acts as:
- A narrative mentor, capable of adapting stories, dialogues, and characters to each player’s profile
- A mission guide, offering real-time hints, alerts, and progress feedback
- A practical assistant, helping with event booking, local discovery, and bonus content recommendations
- A dynamic narrator, who evolves with the player and introduces new episodes or seasonal challenges based on location, timing, or personal development
INXA AI is an emotional and cognitive guide, turning interaction into connection.
XWalks about Entertainment: The World Becomes a Stage
With XWalks, Nexth.Quest introduces dynamic phygital adventures, where cities and territories become live, narrative playgrounds.
During an XWalk, participants:
- Unlock exclusive video content only accessible on-site
- Discover and interact with locations and experiences
- Meet interactive characters, both physical and virtual, who engage them in unfolding stories
- Collect exclusive rewards only redeemable through real-world participation
It’s a whole new way to experience entertainment: walking through a living story, where each corner becomes a scene and every step reveals new narrative layers.
Physical XHubs: Experiential Anchors of the Journey
XHubs serve as real-world “gyms” or “adventure centers” within the Nexth.Quest universe: physical, modular spaces spread across different territories, where users can live key steps of their journey in person.
These hubs offer:
- Interactive totems for check-ins and reward collection
- Thematic installations linked to ongoing missions
- Special events, such as workshops, talks, tastings, or live challenges
- Direct encounters with local producers, artisans, or innovators
Visiting an XHub isn’t an optional extra – it’s an integral part of the experience, turning players into explorers of local stories and experiences while activating communities and territories.
Nexth XMaps: Visualizing Your Personal Adventure
Nexth XMaps is the dynamic canvas of each player’s quest. Every action, completed mission, physical check-in, or unlocked achievement is reflected:
- On a interactive map, accessible via app or totems
- In a personalized timeline showcasing the player’s evolution
- Through dynamically generated stories, based on the player’s unique path
XMaps is where your journey comes to life – a visual diary of places explored, skills gained, people met, and quests conquered. Each icon on the map is a memory, a milestone, and a doorway to new dimensions.
Marketplace & Reward: Turning Action into Tangible Value
In Nexth.Quest, meaningful actions earn real and digital rewards. Through a unified reward system integrated into the Nexth Phygital Marketplace, players can:
- Redeem physical prizes, like gourmet products, VIP access, and collectibles
- Access digital content, including NFTs, badges, tokens, and AR experiences
- Earn social status and unlock higher levels and new narrative worlds
Every mission contributes to a player’s reputation, collection, and personal gamified journey.
Why It Works
It Engages
The Pokémon-style gameplay — built around exploration, collecting, challenges, levels, and rewards — is a universal language that resonates across generations. From young digital natives to nostalgic or curious adults, the gamification approach creates a constant sense of discovery, sparks intrinsic motivation, and turns every mission into a personal achievement. The dynamics of play drive users to return, share, compete, and collaborate.
It Educates
Each mission is crafted around valuable content, designed to deliver real-world knowledge and transferable skills. Whether it's learning to identify Italian grape varieties, understanding how a startup works, exploring a city's traditions, or discovering the principles of environmental sustainability, gameplay becomes a tool for hands-on learning. In Nexth.Quest, edutainment isn't an add-on — it's the core of the experience.
It Activates the Territory
Thanks to the Phygital approach, every digital element is mirrored in the real world. Virtual maps connect to physical places, quizzes unlock real tastings, and missions can include check-ins at local XHubs, expert meet-ups, or live events. This enhances and reimagines local engagement, promoting experiential tourism, neighborhood culture, and collaboration among brands, institutions, and communities.
It Grows Over Time
The platform is designed as a modular, evolving narrative ecosystem. Every theme — from food to fashion, technology to pets, lifestyle to sustainability — can generate new worlds, characters, stages, and goals. Plus, its integration with the Phygital iTV+ ecosystem enables real-time updates, interactive episodes, seasonal events, and continuous content renewal driven by user interaction and local community involvement.
It Creates Real Connections
Nexth.Quest is not just a solo journey — it's a relational platform. Through teams, multiplayer challenges, leaderboards, and collaborations, users connect with each other and with producers, artisans, local guides, creatives, and innovators. It becomes a bridge between the physical and digital worlds, between entertainment and education, between people and the places they explore.
Start Your Experience Today with Nexth.Quest
Turn every step into a story, every mission into a reward, and every place into an adventure..